Subaru Brand Reviews And Awards
Subaru
#1 in Dependability
Subaru is rated #1 in dependability for two years running.
Compared to all other measured mass-market automotive companies in the 2025 American Customer Satisfaction Index (ACSI®) surveys of customers rating their own automotive company's performance. ACSI and its logo are registered trademarks of the American Customer Satisfaction Index, LLC.
#1 in Safety
Subaru is rated #1 in safety for six years running.
Compared to all other measured mass-market automotive companies in the 2025 American Customer Satisfaction Index (ACSI®) surveys of customers rating their own automotive company's performance. ACSI and its logo are registered trademarks of the American Customer Satisfaction Index, LLC.
#1 in Loyalty
Subaru is rated #1 in loyalty for two years running.
Compared to all other measured mass-market automotive companies in the 2025 American Customer Satisfaction Index (ACSI®) surveys of customers rating their own automotive company's performance. The #1 rating is shared. ACSI and its logo are registered trademarks of the American Customer Satisfaction Index, LLC.
Built to Last
96% of Subaru vehicles sold in the last 10 years are still on the road today, more than Honda, Toyota or Hyundai brands.
Based on Experian Automotive non-luxury vehicles in operation vs. total new registrations for MY2016-2025 as of December 2025.
Proud to be Zero Landfill
Subaru was the first automotive plant in the U.S. to achieve zero-landfill status. All Subaru vehicles are built in zero-landfill plants, where 100% of waste is recycled or turned into electricity.
#1 in Customer Satisfaction
Subaru is rated #1 in customer satisfaction for two years running.
Compared to all other measured mass-market automotive companies in the 2025 American Customer Satisfaction Index (ACSI®) surveys of customers rating their own automotive company's performance. The #1 rating is shared. ACSI and its logo are registered trademarks of the American Customer Satisfaction Index, LLC.
Serving our community with love.
Subaru. Forbes’ #1 automotive brand for social impact three years in a row.
© 2025 Forbes Media, LLC. All rights reserved. Used under license.
#1 in Product Quality
Subaru is rated #1 in product quality for five years running.
Compared to all other measured mass-market automotive companies in the 2025 American Customer Satisfaction Index (ACSI®) surveys of customers rating their own automotive company's performance. ACSI and its logo are registered trademarks of the American Customer Satisfaction Index, LLC.
Highest Overall Dealer Loyalty
Subaru has been recognized by S&P Global Mobility for having the Highest Overall Loyalty to Dealer for two years in a row.
Based on the S&P Global Mobility U.S. loyalty analysis for the 2024 calendar year and 2025 award year (October 2024-September 2025), Subaru had the greatest percentage of owners who returned to market and purchased or leased another Subaru vehicle from the same dealer for both the 2024 calendar year and 2025 award year.
American Rallycross Champions
2025 Overall American Rally Association (ARA) Champion
